The Wayman Group, Inc. offers a variety of custom studies for individual hospitals and health care organizations covering the following topics:
- AAU studies (awareness, attitude and usage)
- brand and image studies
- health assessment
- patient satisfaction
- advertising effectiveness
- market share studies
Health care research specialists interviewed in these studies include:
- Allergists
- Biomedical Engineers
- Cardiologists
- Dentists
- Endocrinologists
- ENTs
- Infectious Disease Specialists
- Lab Managers
- Neonatologists
- Neurologists
- Nurses of numerous types
- Nurse Practitioners
- Oncologists
- Ophthalmologists
- PAs
- PCP's
- Pediatricians
- Pharmacists (both private and in hospitals)
- Pulmonologists
- Purchasing Mgrs/Staff in hospitals
- Respiratory Therapists
- Rheumatologists
- Urologists
Our research methodologies include; focus groups, online, telephone interviewing, personal interviewing, mail, instant polling at conferences, and onsite research at hospitals and tradeshows using electronic survey unit kiosks. The Wayman Group, Inc. will work with you to establish research objectives and ask the right questions. Further, we will stay with you after project completion to ensure that you get the most value for your research. Typically this involves roundtable discussions of survey results with your marketing team. This exercise will ensure that the research is utilized to make credible decisions and good strategies.