RESEARCH OBJECTIVE
Profile editorial requirements of readers
RESEARCH TOPICS
- Determine importance of specific sections and topics featured in the magazine
- Rate publication on meeting reader expectations for each of the sections and topics
- Evaluate any re-designs of publication (get feedback about new format)
- Determine when reader needs information and how often
- Assess length of stories (too long, just about right, or too short)
PROJECT TIMETABLE
One month.