TRADESHOW ATTENDEE PROFILE RESEARCH
RESEARCH PROJECT
Attendee Profile
RESEARCH OBJECTIVES
Sell exhibit space and increase revenue using research as a sales tool
RESEARCH DESIGN/TOPICS
The study can be conducted on-site or online.
Shown below are suggested topics.
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Attendee involvement with products/services: (Purchase involvement by type of product/service, company purchase plans, buying power, number of people involved in making purchase decisions (buying team))
This section will highlight the buying power and decision-making authority of attendees. Sales benefit: Survey results will confirm that attendees buy exhibitor’s products, thus, exhibitor’s should continue to exhibit at Client’s trade show.
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Involvement with Trade Show: (previous attendance, actions taken at show, influence of show on purchase decisions and vendor selections, plans to attend next year’s show, attendance/opinions about conference sessions)
This section will point out the quality/involvement of the attendee. Sales benefit: Attendees come to Client’s trade show to make purchase decisions and vendor selections.
- Additional classification questions: (readership of industry publications, job title, industry, company size, etc.)
TIMETABLE
On-site study: The report will be provided 3 to 4 weeks after the show.