Trade Shows

TRADESHOW ATTENDEE PROFILE RESEARCH

RESEARCH PROJECT
Attendee Profile

RESEARCH OBJECTIVES
Sell exhibit space and increase revenue using research as a sales tool

RESEARCH DESIGN/TOPICS
The study can be conducted on-site or online.

Shown below are suggested topics.

  • Attendee involvement with products/services: (Purchase involvement by type of product/service, company purchase plans, buying power, number of people involved in making purchase decisions (buying team))

    This section will highlight the buying power and decision-making authority of attendees. Sales benefit: Survey results will confirm that attendees buy exhibitor’s products, thus, exhibitor’s should continue to exhibit at Client’s trade show.

  • Involvement with Trade Show: (previous attendance, actions taken at show, influence of show on purchase decisions and vendor selections, plans to attend next year’s show, attendance/opinions about conference sessions)

    This section will point out the quality/involvement of the attendee. Sales benefit: Attendees come to Client’s trade show to make purchase decisions and vendor selections.

  • Additional classification questions: (readership of industry publications, job title, industry, company size, etc.)

TIMETABLE
On-site study: The report will be provided 3 to 4 weeks after the show.